struggling to get your website noticed? you’re not alone. in fact, a whopping 90% of content gets zero organic traffic from Google. which is also the same number of pizza i have consumed in my life with pineapple on.
seo isn’t just for tech wizards or marketing gurus. you can boost your website’s visibility and start attracting more of the right people—without pouring hours into it. ready to rank higher and get more traffic? keep on reading, you inquisitive little sausage.
uno – nail your keywords, but don’t overdo it
keywords are still the bread and butter of seo. but gone are the days when stuffing your content with keywords worked. today, it’s all about understanding search intent. why? because google is getting smarter at figuring out what people are really looking for. this is both awesome, and frightening scary, at the same time; but that’s a different blog post entirely.
start by doing solid keyword research. use tools like google keyword planner s to find the terms your audience is actually searching for. look for keywords that balance search volume with competition—don’t aim too high, or you’ll drown in a sea of competitors. instead of targeting “best coffee,” try “best organic coffee beans for espresso.” it’s more specific, less competitive, and more likely to connect with users who are ready to buy.
heed my warning however: avoid stuffing your content with too many keywords.
the only stuffing that is acceptable is the sage and onion kind.
focus on natural, human language and sprinkle in your keywords where they actually make sense.
ps – get your mind out of the gutter. i know you sniggered at the word ‘stuffing’.
dos – write for humans, not just search engines
ever read a blog post that feels like a robot wrote it?
don’t make that mistake. google’s algorithms prioritize content that delivers real value to readers. so, while optimizing your content is important, your first goal should be to provide helpful, well-structured information that engages real people.
we all know chat-gpt exists and you should absolutely avoid using it at all costs.
it’s quick at writing, but google is quicker at spotting ai written content. so just don’t bother.
write with a clear and conversational tone. keep sentences easy to read and make sure your content flows smoothly. break up long blocks of text with subheadings, bullet points, or even images to make it more digestible. the easier it is for people to engage with your content, the more google will reward you.
can’t be bothered to do it yourself, or have no time?
don’t stress. just hit the button. we’ll do it for you, and you’ll still have money to go to the pub at the end of the month.
tres – make your site mobile-friendly
get with the programme; more than 50% of global web traffic now comes from mobile devices.
if your site isn’t mobile-friendly, you’re alienating half of your potential audience—and that’s going to hurt your seo.
responsive design is key here. make sure your site looks great and functions smoothly on screens of all sizes.
test it on different devices, paying attention to things like button size, readability, and load times. if users are pinching and zooming to navigate, you’ve got a problem.
everyone and their mums has their phone in their hand, for a good portion of the day. don’t wind them up with your horrendous looking mobile site.
top points to anyone that spotted the hot fuzz reference in that paragraph.
final thoughts: seo success is in the details
seo isn’t magic, but it’s also not rocket science. the real secret is consistency. implementing these seo tips will take time and effort, but the payoff is worth it—better rankings, more traffic, and ultimately, more conversions.
so don’t wait around hoping your site will somehow rank itself. start optimizing, and watch your traffic grow!