75% of users never scroll past the first page of search results. so, if your website isn’t ranking on page one, you’re essentially invisible; picture yourself as the middle child.
that’s where seo, or search engine optimization, comes in. but what the heck is seo, and why should you be bothered about it?
what the flippin ‘eck is seo?
seo is the process of making your website more visible to search engines like google. google is really the only one that matters because let’s be honest, when was the last time you asked jeeves anything?
i know what you’re thinking. well that’s great luke but how do i does it work?
think of it as tuning your site so search engines understand your content and see it as the best match for what users are searching for. in an ideal world, google wants to look at your site and go yeah, that’s what this guy wants to see. unless your searching for natural anusol remedies. nobody really wants to be showing up first for that.
can’t be bothered to do it yourself, or have no time?
don’t stress. just hit the button. we’ll do it for you, and you’ll still be able to afford that avacado toast boomers think we love. i’m a firm believer that avacados suck, but each their own.
quick fire tips to help your seo
start with keyword research. use tools like google keyword planner to find what your audience is searching for. focus on long-tail keywords (long-tail keywords is just technical speak for phrases, such as ‘lord of the rings mugs’, that are specific and not vague). these are less competitive and more likely to connect with your target audience.
optimize your titles and meta descriptions. these are what show up in search results, so make them clear and compelling. use keywords naturally and give users a reason to click. don’t stuff titles full of keywords.
improve your site speed. fast sites rank better and keep visitors around longer. compress images, clean up your code, and make sure your site loads quickly on mobile. nobody wants to be waiting an age for a website to load; tiktok has reduced our attention span to 2 seconds max.
final thoughts: seo is not wizardry
unlike harry, seo is not a wizard. it’s not some secret blend of words and phrases that allow your site to be seen by google. do your research, know your audience, and you’ll fly to googles first page in no time.
or pay me to do it for you, but whatever.